It is fair to say that we thought a new e-commerce site would be a simple process of us providing The Digital Gene with some information and then leaving it to them to fill in the blanks. How wrong we were! The initial questionnaire was a little daunting, but we understand it was necessary to provide the team with a foundation to build on. Sharon certainly kept us on our toes and worked with us to develop the brand name, logos and the general ethos of what we wanted to achieve on the site. She also provided good advice in relation to such things as unique product descriptions – something we did not realise could be detrimental to the business if we did not get this right.
Sharon and Gary guided us through everything relating to the website. This included giving advice on which menu structures would be best to use. We were obviously keen to ensure our website visitors did not get frustrated by a complicated menu ladder which could result in them leaving the site prematurely.

Over a period of a few months, the site was developed. Sharon continually providing updates and asked for input at various stages. Gary provided a video tutorial of how to manage the site with particular emphasis on how to add products. This was invaluable and saved a lot of time. Prior to launch, and over time, we developed our own skills in the management of the site. During the snagging process, anything that was embedded in the site, which was beyond our control, was dealt with quickly.

Well done to all at The Digital Gene, we look forward to working with you in the future.